Colin Maddox

Agency: Personal Project
Client: Naish Surf
Role: Art Direction / Graphic Design / Production
Tools: Adobe Illustrator, Adobe Photoshop, Mac
Art Director: Self Directed

Description: Naish is one of the most respected and popular surf brands in the world. Based on Maui, Naish designs and produces an extensive range of boards, paddles, and windsurfing products used by world champions in contest-topping rides around the globe.

I wanted to explore creating a fictional series of board designs using the Naish brand and style. I designed these four concepts and photoshopped the designs onto stock surfing photography and then put them together in catalog-style layouts.