Colin Maddox

Agency: Toshiba Business Solutions
Client: OBGYN Medical Center Associates
Role: Visual Design
Tools: Adobe Photoshop, Windows
Art Director: Mike Sullivan

Description: OB GYN Medical Center Associates needed a digital signage system for their waiting room lobby. The project involved creating a series of animated screens that rotated on an infinite loop throughout the day. Each of these screens featured different types of content that was populated from a built-in Content management system. Events would be posted, along with updated times and dates. A ticker ran along the bottom with regular updates and information.

For this particular client the screens needed to remain editable for them to update on-site without assistance from us. We created several templates for each category of content, including: Welcome screens, facts and trivia, employee highlights, special announcements, event announcements, event schedules, advertising, and more.

Agency: Toshiba Business Solutions
Client: Advantage Rent A Car
Role: Visual Design
Tools: Adobe Photoshop, Windows
Art Director: Mike Sullivan

Description: Visual design for a point-of-sale and indoor digital advertising campaign for Advantage Rent A Car. This involved designing a series of ads as well as a series of zoned layouts for interchangeable content distribution for a variety of digital signage displays and video walls.

Agency: Toshiba Business Solutions
Client: Leerink Financial
Role: Visual Design
Tools: Adobe Photoshop, Windows
Art Director: Mike Sullivan

Description: Creating an updated zoned layout for displaying rotating, live content from several inputs. The design was constrained by specific dimensions and ratios for these content inputs and needed to function in a modular system.

ECOT: Multi-Panel Video-Wall Display

Agency: Toshiba Business Solutions
Client: ECOT
Role: Visual Design
Tools: Adobe Photoshop, Windows
Art Director: Mike Sullivan

FedEx Office: Digital Menuboard

Agency: Toshiba Business Solutions
Client: FedEx Office
Role: Visual Design
Tools: Adobe Illustrator, Adobe Photoshop, Windows
Art Director: Mike Sullivan

Agency: Toshiba Business
Client: GM Renaissance Center
Role: Visual Design
Tools: Adobe Illustrator, Adobe Photoshop, Windows
Art Director: Mike Sullivan

Description: The GM Ren Center in Detroit needed a digital signage system for their lobby that could display live updated information along with advertising, upcoming events, and other information for their guests. I designed a zoned layout as well as several basic ad templates for the client to use.

Agency: Toshiba Business
Client: Internal Project
Role: Visual Design
Tools: Adobe Illustrator, Adobe Photoshop, Windows
Art Director: Mike Sullivan

Description: Toshiba needed to update their cafe menu board system and felt it was time to move to a digital menu system rather than continue with printed menus and hand-written daily specials or office-printed sheets. This design had multiple rotating formats to feature different sections of the menu as well as providing information on upcoming specials throughout the week. The project was successful in improving usability for cafe customers and revolutionizing the cafe’s ability to maintain and update their own information systems.